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Acquisition Channel Performance — real session, conversion and revenue data per traffic source. No ad-spend data exists in this dataset, so spend/ROAS/CAC are intentionally not shown here.
Channel Performance
Sessions, conversion, and attributed revenue by traffic source
| Channel | Sessions | Orders | CVR | GMV | AOV | Revenue/Session | New Visitor % |
|---|---|---|---|---|---|---|---|
Sessions & Attributed GMV Trend
Weekly session volume vs revenue
Channel Mix
Session share by traffic source
New vs Returning Sessions by Channel
Which channels skew toward first-time vs repeat visitors
New
Returning